Welcome to BriefBid insights. If you’re interested in what’s going on in the current AdTech climate, you’ve come to the right place.

Our thoughts on Marketing Strategies will offer a fresh look at what you can do to enhance your ad campaign’s success. Keep up to date with Industry Trends so you’ll never fall behind. Not to mention they’re great cocktail party ice-breakers. Best Practices never go out of style. Here, you’ll learn what to do, and what to avoid doing.  Our Interviews focus on real industry members who want to pass on their knowledge to you. And lastly, check out the BriefBid Podcast “Startup Growth Grill” featuring our host Kevin McPhee talking tech and chatting growth with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success.

Every article has an audio version so you can enjoy some downtime, all while continuing to learn.

Check out our list of programmatic advertising definitions.
The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?” The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become. So what do the experts currently have to say about this issue?
In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?
Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person.
BriefBid is pleased to announce that its CTO Kevin MacPhee will be giving a speech at DMEXCO, on September 11 at the Future Park Stage at 14:40, about the enormous shift in programmatic AdTech and media buying operations.
Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand.
he programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure.
Our guest for this episode is Brendan Manley, founder of VirtualAd - a platform that pairs your business with an in-house team of experienced marketers who handle your advertising, and simple software to keep track of how it’s growing your business.
Our guest for this episode is Charles Javelona, co-founder of Univ-Jobs – Canadian marketplace simplifying hiring post-secondary students and recent grads.
Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.
Programmatic digital audio offers some incredibly valuable opportunities that could increase the effectiveness of certain ad campaigns. We’ve collected a few of those values here to help you decide if this type of advertising is a good fit for your campaign strategies.
Understanding the different methods used by fraudsters is the first step to ensuring your brand does not experience them. We have compiled the most common types of ad fraud in three categories and outlined some key ways to help identify them.
Ten years ago, advertisers had an absolute and unconditional trust with their media agencies because the supply chain was so much simpler. With constant changes in the tech landscape and a rapidly increasing number of ad platforms within every new media channel, media buyers continue to undergo an enormous shift.
Over 25,000 people from 125 different countries attended, including 1,100 start-ups, 730 speakers, 921 media personnel, and 3,750+ CEOs. Not only was this the largest turnout yet, but it was the largest percentage of women the conference had ever seen, making up a whopping 45.7% of attendees.
The number of new and unique AdTech solutions is rapidly growing and choosing a vendor for each ad campaign is time-consuming and can get complicated. We put together this list of essential steps to help marketers effectively vet vendors and get the maximum value from their ad spend.