Welcome to BriefBid insights. If you’re interested in what’s going on in the current AdTech climate, you’ve come to the right place.

Our thoughts on Marketing Strategies will offer a fresh look at what you can do to enhance your ad campaign’s success. Keep up to date with Industry Trends so you’ll never fall behind. Not to mention they’re great cocktail party ice-breakers. Best Practices never go out of style. Here, you’ll learn what to do, and what to avoid doing.  Our Interviews focus on real industry members who want to pass on their knowledge to you. And lastly, check out the BriefBid Podcast “Startup Growth Grill” featuring our host Kevin McPhee talking tech and chatting growth with a diverse range of startups. We ask hard questions, hunt authentic answers, and get to the bottom of startup success.

Every article has an audio version so you can enjoy some downtime, all while continuing to learn.

Check out our list of programmatic advertising definitions.
Why is it so important to have an efficient RFP/RFI process when buying media? What does the RFP/RFI need to accomplish, and what should you include? We go over all of this below. It’s worth pointing out that RFPs don’t always get a lot of love from buyers or sellers — some agencies go as far as ditching the “much-hated” RFP. If you’re in this category, read on — you might just change your mind about the ROI of well-crafted RFPs and RFIs.
Pandemic or not, agencies are not about to stop flexing their creative muscles, many have put their talents to use for campaigns in direct response to Covid. Whether you’re looking for inspiration, want to know how the White House is reaching Americans, or just looking for cool things to do with your Zoom background, here are 8 of the latest and greatest initiatives we’ve seen from ad agencies.
Don’t stop advertising in a downturn: the prescription is borne out by data from previous recessions. And some data shows that actually increasing advertising during a recession (assuming you have the resources) leads to significant business results long-term. Let’s take a closer look at the data below, as well as your best alternatives to “going dark.”
With physical trade shows on pause for the foreseeable future, we’re witnessing trade show alternatives and virtual events gain traction throughout the world. For media buyers and AdTech professionals looking to learn and connect with others to grow their network, we put together a list of upcoming virtual events. Here are the upcoming top 11 virtual events around the world for media buyers.
As a marketer, how do you lead through a crisis? What do the best and leading marketers have to say about the current crisis, and what are they focusing on to get their teams through the current climate in the months ahead? We scoured the internet to find what the top marketing leaders are saying, and compiled some of the best advice below. Here’s a breakdown of 10 pieces of advice from 10 different marketing leaders.
If you’ve kept tabs on advertising statistics over the last month, you already know that media buyers have decreased ad spend across the board. What you might not know is how many are responding strategically rather than stopping campaigns, and how media buyers are aligning to client goals. We ran a survey of media buyers that use BriefBid’s platform.
The global lockdown has caused media prices to drop, but that hasn’t resulted in new campaigns for advertisers. Two culprits prevent investment in the heavily discounted CPMs experienced across the industry. Depending on the situation, marketers may be able to counteract at least one of them.
Until recently, media vendors and buyers had an unbeatable relationship-building tool: the trade show. Now it’s hard to tell how long we’ll wait before we get to participate in mass gatherings again. So how are businesses connecting in a post-trade-show world to fill the vacuum created by event cancellations throughout the globe?
How do you plan for the future when each new day feels a little different than the last? As we collectively move forward through these unprecedented times, individuals and businesses alike have felt the effects of the ever-shifting social, economic and global landscapes in response to COVID-19.
The question on every adtech player’s mind lately has been, “what will it take to create a truly fair, open marketplace?” The emergence of GDPR and CCPA have, in a way, awoken the industry to just how bad trust within the ecosystem has become. So what do the experts currently have to say about this issue?
In the ongoing conversation regarding adtech transparency, industry leaders continue to work towards the larger goal of building trust throughout the programmatic landscape. But what do experts on both sides of the industry agree and disagree on?
Our guest for this episode is Radwan Al-Nachawati , cofounder of LinkMentalHealth – online platform fills a much-needed gap in today’s diverse workplace, by helping employees quickly and easily navigate to the right mental health resources and services based on the individualized needs of the person.
BriefBid is pleased to announce that its CTO Kevin MacPhee will be giving a speech at DMEXCO, on September 11 at the Future Park Stage at 14:40, about the enormous shift in programmatic AdTech and media buying operations.
Our guest for this episode is Irina Zusman, cofounder of BagsAway – ‘AirBnB for your bags’. BagsAway provides the convenience of secure short-term storage for your travel items. By partnering with local businesses and storefronts, BagsAway created a network of convenient, low-cost and secure luggage storage locations on demand.
he programmatic advertising industry continues to evolve drastically year by year. Zenith Media predicts that in 2020, advertisers will spend $98 billion on overall programmatic advertising. That would account for an incredible 68% of their total digital media ad expenditure.
Our guest for this episode is Brendan Manley, founder of VirtualAd - a platform that pairs your business with an in-house team of experienced marketers who handle your advertising, and simple software to keep track of how it’s growing your business.
Our guest for this episode is Charles Javelona, co-founder of Univ-Jobs – Canadian marketplace simplifying hiring post-secondary students and recent grads.
Digital Out of Home (DOOH) advertising has rapidly grown in popularity over the past few years. According to a survey by IAB Canada, 61% of signage bought or sold in the last 12 months was outdoor, and of that, 58% was spent on DOOH.
Programmatic digital audio offers some incredibly valuable opportunities that could increase the effectiveness of certain ad campaigns. We’ve collected a few of those values here to help you decide if this type of advertising is a good fit for your campaign strategies.
Understanding the different methods used by fraudsters is the first step to ensuring your brand does not experience them. We have compiled the most common types of ad fraud in three categories and outlined some key ways to help identify them.
Ten years ago, advertisers had an absolute and unconditional trust with their media agencies because the supply chain was so much simpler. With constant changes in the tech landscape and a rapidly increasing number of ad platforms within every new media channel, media buyers continue to undergo an enormous shift.
Over 25,000 people from 125 different countries attended, including 1,100 start-ups, 730 speakers, 921 media personnel, and 3,750+ CEOs. Not only was this the largest turnout yet, but it was the largest percentage of women the conference had ever seen, making up a whopping 45.7% of attendees.
The number of new and unique AdTech solutions is rapidly growing and choosing a vendor for each ad campaign is time-consuming and can get complicated. We put together this list of essential steps to help marketers effectively vet vendors and get the maximum value from their ad spend.